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  • Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Have an important event coming up? Be sure your invitations reflect that. Let us create beautiful, eye-catching invitations for your baby shower, engagement party, wedding, anniversary party and more.

  • Leave a remarkable first—and lasting—impression with professionally designed letterhead. We'll work with you to create a style that best reflects your business and brand.

  • "It's what's inside that counts" may be true—but it can't hurt to have a little outside appeal as well. Send your mail in style with professionally designed envelopes, from classic black and white to colorful designs.

  • The best manuals are easy to handle and easy to read. Let our staff help you create a manual that serves its purpose in the most professional way possible, making it one less thing you have to worry about.

  • It's time to deliver a stronger campaign. In an increasingly cluttered mailbox, standing out is more important than ever. Let us help you create one that gets noticed, read and remembered.

  • It's about more than staying in touch; it's about staying on top. With bold designs and vivid color, we'll help you create great newsletters to make an instant impression.

  • Commemorate your special event and create a keepsake with a beautiful program. From banquets and ceremonies to weddings and anniversaries, we'll create printed programs worth holding on to.

  • Put your professionalism on full display. For years, our team has helped local businesses create posters that demand a second look.

  • Claim space for your brand in every recipient's office or home. With branded gifts and giveaway items, a simple mug or hat can make a big, lasting impression.

  • Shouldn't your stationery be as unique as your business? Give your company an engaging brand identity through professionally designed letterhead, envelopes and business cards.

  • The big day calls for a big statement. And with years of experience, we can deliver that personal, meaningful style you want.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.

Welcome to Total Graphics Management

Located in Houston, we are here to help you with your next printing project!

To place an order or get help with a new project, enter our online Customer Service Center. To download useful software and find helpful information, search our Resources & Support area. To learn more about us, browse through our Company Information section.

An easy-to-use pulldown menu, search engine, and link to our contact form appear on each page. As well, feel free to consult the site map at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

Enjoy your visit!

Take your project to the next level.

From business cards to banners, we're your single source provider for all printed material.

7 Strategies for Reaching Gen Z

If you’re in marketing, chances are you’re already working on ways to connect with the newest generation of consumers. Born after 1995, Generation Z is the youngest generation to breach the boundaries of adulthood. 

But don’t mistake their youth for insignificance. Gen Z accounts for nearly 40% of consumers today. And they’re not simply another generation of Millennials to market to. Gen Z grew up in the technological world, which means marketing to them must be more targeted than ever. Here are seven strategies for marketing to Gen Z.

 

1. Embrace authenticity.

Gen Z has been constantly exposed to messages and information their entire lives, which means they can quickly tell when a company is lying. They’re particularly astute to how a business connects its front face with its actual values. This means companies should embrace authenticity in every area of their marketing, advertisements and even business structure.

 

2. Share your values.

Speaking of values, share yours with Gen Z followers. This generation is particularly socially conscious, and they tend to do business with companies who share their values. Identify what your core principles are—and where you stand on some social issues—and see how you can link them into your marketing strategy to demonstrate more authenticity.

 

3. Be social.

This might come as no surprise, but Gen Z is one of the most social generations for businesses to work with. If your company isn’t on social media, chances are it’s not reaching Generation Z. Update your social networking presence, stay on top of digital marketing trends and keep your social media strategy relevant to position your business in a strong light with Gen Z.

 

4. Work with influencers.

Gen Z are constantly connected, and they get most of their product information and insight from social influencers. As you upgrade your social media presence, consider working with a variety of online influencers to help promote your products. But, remember authenticity: develop long-term relationships with content creators to draft genuine stories for Gen Z. 

 

5. Leverage reviews.

As they’ve grown up around technology, Gen Z customers constantly have a plethora of ratings and reviews to help them choose their products. Therefore, positive user-generated reviews are crucial to business success with Gen Z. A company can no longer have a few small reviews here or there; genuine reviews should be a top priority.

 

6. Keep it simple.

Gen Z is used to being bombarded by messages and making their decisions quickly. As a byproduct of technology, they have an increasingly short attention span. This means your business needs to keep its marketing messages simple and straight to the point. Don’t beat around the bush, or you risk losing the audience’s attention and the sale entirely.

 

7. Use mobile first.

Be where your customers are, which is on their phones. Say goodbye to much of desktop, web browser and email marketing. With Gen Z, embrace a mobile-first marketing strategy. Say hello to native apps, Instagram, Facebook and Snapchat. Most importantly, make sure your website is mobile-friendly, where consumers can easily find you.

Marketing is an ever-changing game, and as Gen Z continues to embraces adulthood, strategies are forced to adapt, too. If you want to connect with Gen Z, keep these marketing tactics in mind for how to share your product and support your business.